Reciprocity Mindset

Selling Your Company: Will You Choose a Financial or Strategic Buyer?

If you decide to sell your business, you’ll likely encounter two main types of buyers: financial and strategic.

Each type has its own intentions for wanting to buy your business. When you understand what drives and motivates each type, you can potentially maximise your ability to get the best deal terms based on your objectives – including the price you get for your company.

  • Financial buyers will likely resell your company in a few years.
  • Strategic buyers seek synergies by running your business along with their existing businesses.
  • Factors such as sale price, debt and role in the company post-sale should drive your decision-making.

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Strategic Buyer

Other notes and risk warnings

This article is distributed for educational purposes only and must not be considered to be investment advice or an offer of any security for sale. The reference to any products is made only to make educational points and must, in no circumstances, be deemed to be any form of product recommendation.

This article contains the opinions of the authors but not necessarily Donald Wealth Management (the Firm) and does not represent a recommendation of any particular security, strategy or investment product. Information contained herein has been obtained from sources believed to be reliable, but is not guaranteed. 

It is not a promotion of Donald Wealth Management’s services. Donald Wealth Management strongly suggests that no investor should act on any of these ideas without first seeking financial advice.

Past performance is not indicative of future results and no representation is made that the stated results will be replicated. The value of an investment is not guaranteed and on encashment you may not get back the full amount invested. Errors and omissions excepted.

Donald Wealth Management is a trading style of Donald Asset Management Limited which is authorised and regulated by the Financial Conduct Authority in the United Kingdom (FRN: 223784). Donald Asset Management Limited is registered in England and Wales under Company No. 4675082. The registered office address of the Firm is: Stable End, 12 Heather Court Gardens, Four Oaks, West Midlands, B74 2ST.