If you decide to sell your business, you’ll likely encounter two main types of buyers: financial and strategic.
Each type has its own intentions for wanting to buy your business. When you understand what drives and motivates each type, you can potentially maximise your ability to get the best deal terms based on your objectives – including the price you get for your company.
- Financial buyers will likely resell your company in a few years.
- Strategic buyers seek synergies by running your business along with their existing businesses.
- Factors such as sale price, debt and role in the company post-sale should drive your decision-making.
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